#Bubble skincare products skin
#Bubble skincare products full

We also created a partnership with to give our consumers 50% off of online therapy for the first month, and help them get access to online therapy. “We donate 1% of product sales to organizations around mental health. “It’s something we care about and something we talk about constantly,” she said. While education is a big part of the brand, mental health is paramount as well. They consume most of their content on YouTube and TikTok, which 100% of the time is very subjective.” The result is they see the world as very black and white, and they don’t see a lot of the gray. At the same time, they lack the emotional maturity and they lack the the emotional tools because of the Covid-19 pandemic and because they haven’t had a lot of real life experiences. “It’s an amazing generation because they’re so educated and really have information about the world that no generation before them had. Prior to the launch it was five to 10 hours a day speaking to consumers through the app. When you look at younger consumers, they use the same old school brands that we used during the last 34 years.”Įisenman immersed herself in the Gen Z cohort, spending about an hour on average, talking to the Bubble community.

#Bubble skincare products skin

When you think about the consumers over the age of 25, there are 400 different options for every skin type, for every skin concern and for everything they need at every price point. “The fact that 80% of consumers still use old school brands was very shocking. “They love going into stores and they love going to consolidated shopping experience destinations because they’re all about affordability, accessibility and getting the brands that represent value and have a great mission behind them,” Eisenman said. “When we launched DTC only, we were shocked to learn 58% of Gen Z’ers shop for skin care at big box retailers, and only 20% of them shop for skincare online. “It’s across all brands, it’s not just in the beauty and consumables areas,” Eisenman said, adding that the company is launching four new products at Walmart this summer. “We’re really excited to be moving there,” Eisenman said, noting that Bubble won the Supplier of the Year accolade at Walmart in March, unheard of for a brand that was sold at the retailer for less than a year at the time of the contest. Bubble offers a 15% student discount, which should cause some buzz. We were thinking about making the brand truly accessible, thinking about being in the aisle and being in a place where consumers are really going to be able to find us, not just in urban areas.”īubble is planning significant expansion by the end of the year, and moving from Walmart’s Trending Now section created for indie brand launches, to the main skin care aisle, where its neighbors will be direct competitors, Neutrogena, CeraVe and Cetaphil. “We chose Walmart because we conducted a lot of research and saw that over 40% of Gen Z consumers go to Walmart three to four times a month and that 20% of personal care products purchased in the U.S.

#Bubble skincare products full

“We had an opportunity to be in a lot of other retailers and be in the full chains of most of the major ones,” she added. “We have a full year of exclusivity with the retailer that ends in July, with the goal of disrupting the skin care aisle and bringing really high quality ingredients and quality products in a very affordable and accessible environment, considering the consumer doesn’t have a driver’s license, and doesn’t have credit cards.

“We’re the first DTC brand that’s launched exclusively at Walmart,” Eisenman said. When it came time to launch at retail, brand – which was introduced with a direct-to-consumer strategy – after much careful consideration, decided to partner with Walmart WMT.